For us, the process of writing a cookbook involves finding the middle ground.
It's ever the dream, no? I once had a discussion once with a sommelier who told me that he tries to gauge the middle bottle of wine and then build the list out from there in both directions. (Unfortunately, he thought the middle bottle ran about $90US. Ah, well!)
When Bruce and I write cookbooks, we also try to figure out that illusive middle. Which recipe stakes it out--and which then have the freedom to break it?
We believe the middle ground is made up of three things: taste, effort, and cost. To give you a little peak into the behind-the-scenes thinking in our latest book, REAL FOOD HAS CURVES, the seven-step plan to get off processed food, we staked out the middle ground with the oven-fried fish fillets, the ones included in the discussion about effort v. cost in our food choices, found in chapter 2, "Make Informed Choices."
We later included far easier and less costly recipes (like the no-cook peach salsa) and more difficult, challenging ones (like the Mapo Dofou--which you can also find on this blog here).
That process is perhaps nowhere more evident than in The Ultimate Brownie Book. So many people have their notion of brownies: there's the caky camp and the fudgy camp, for one thing. So we first sat down to try to find something that fell right in the middle, all other brownies moving out to the edges. And believe me, there some out on the edges. Like the caky brownies made with a can of Coca-Cola, a riff on my Cousin Wilma Faye's "co'-cola cake." (Yes, I had a cousin named Wilma Faye. Doesn't everybody?) Or like the fudgy Sour Cream Brownies. Crazy. Barely holding together in the pan. One minute less baking time and you could use them as an ice cream topping.
So here's the middle ground of brownies, a little bit cakey, a little bit fudgy, with only one kind of chocolate not three or four, certainly indulgent as a treat but not too much so, a little decadent but certainly not too much so.
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