COOKING LIGHT THE COMPLETE QUICK COOK

We've teamed up with COOKING LIGHT to offer a manual of over 250 recipes, 400 photos, hundreds of tips, and tons of fun, all to make you a fast, efficient, and (yes) healthy cook. Click on the book to get your copy!

GET YOUR GOAT

The first-ever, all-goat book: meat, milk, and cheese. Click the jacket to get your copy of this ground-breaking book on the world's most consumed--and here's the kicker: most sustainable--animal.

THE ULTIMATE CHOCOLATE COOKIE BOOK

More holiday baking ideas! This time, for the cookie jar. Click the picture of the jacket to get your copy.

SEVEN STEPS TO GET OFF PROCESSED FOOD

Click on the book jacket for your copy. Simple steps, a hundred recipes, lots of motivational help, all in an easy plan that starts small and could change your life!

COOKING FOR TWO

Every dish for just two--and no waste. Cut it, open it--and use it. It's a feast for twosomes.

THE ULTIMATE PARTY DRINK BOOK

Up, shaken, frozen, pitcher punches, shooters--here's a guide to drinks to make your next party a splash!

BRUCE (AKA The Chef)

MARK (AKA The Writer)

 

DREYDL (AKA The Dog)

THE ULTIMATE MUFFIN BOOK

Get your muffins! The chocolate chip ones soon became a holiday tradition in our house.

Our Youtube Channel

Want to see more? Come on over to our youtube channel. We're cooking up a storm! Check it out here.

OUR ULTIMATE TOME WITH 900 NEW RECIPES

Our big compendium cookbook--900 new recipes, tons of cooking tips. You'll be an ultimate cook in no time.

Want to see a video on this book. Check it out here.

THE ULTIMATE PEANUT BUTTER BOOK

America's favorite spread? Yes, but also the world's. Wait until you see all the no-cook Asian sauces, the African stew, the Filipino braise, and a host of favorites from breakfast to dessert!

FIRE UP THE GRILL FOR GREAT PIZZA

Our brand-new pizza book. That's the squash, caramelized onion, and pine nut pie. And there are 89 more.

THE ULTIMATE POTATO BOOK

Spuds forever! We love everything about the potato--and in this book, we made our favorite vegetable front and center since every recipe is a main course with spuds aplenty.

WE TAKE DOWN THE TOP 101 FOOD AND COOKING MYTHS!

Check out our fractured take-down of the top 101 food myths! Does an avocado pit stop guacamole from turning brown? Do you gain more weight if you eat at night? Do microwaves cook from the inside out? Has your grandmother been lying to you? No, no, no . . . and probably. Click the pic to order your copy today!

THE ULTIMATE CANDY BOOK

Start your holiday baking! It's one of our best-selling books--and a sure way to fill your holidays with treats galore!

LOOK WHAT BOOK GOT NOMINATED FOR A JAMES BEARD AWARD THIS YEAR!

Our hymn to porky backsides: American country ham, European dry-cured hams, wet-cured hams, and even fresh hams, the best pork roasts ever. FINE COOKING calls the book "a witty ode to pork." Click on the cover to get your copy.

LEARN THE ART AND SCIENCE OF COOKING.

WINNER OF THE 2009 GOURMAND AWARD at the Paris cookbook show for the "BEST COOKBOOK IN THE WORLD" for "easy recipes." Also a main selection of the Good Cook Book of the Month Club, a selection by NPR as one of the best cookbooks of 2009, and a favorite of the San Jose Mercury--they called us "culinary wonks."

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Bruce's Blog

Bruce has his own blog. A knitting blog. Knits Men Want. It's a companion site to his new knitting book: ten rules every woman should know before she knits for a man--plus ten patterns men are guaranteed to like. And I do. I have some of the sweaters. And I wear them. Imagine that. Check on the cover to check it out.

DANCING WITH A COLLIE

brought on no doubt by that empty bottle of wine on top of the fridge

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    THE ULTIMATE SHRIMP BOOK

    A one-book compendium for America's favorite seafood

    THE ULTIMATE ICE CREAM BOOK

    The book that started a whole career. A quarter million copies in print and still going strong!

    Thursday
    May192011

    Let's Talk: What I've Learned (Part 3)

    I'd like to take today to conclude this series on the blog. Thanks for indulging me on all this. I've already given five things I've learned in a little over a decade in this business of writing about food. (You can find them here and here.) But there are two more. Or at least for now. And these last two are the hardest-fought of any of the lessons I've learned.

    6. Tell the truth.

    Frankly, it's easy not to in the food world. Because food takes time. And people don't have it.

    I can't tell you how many cookbooks we've read that state things like "smoke the 4-pound brisket until tender, about 4 hours" or "braise the three-pounds of pork belly until tender, about 45 minutes."

    Problem is, neither will be tender in the stated time.

    Bruce and I believe it all comes down to a basic insecurity on the part of food writers. A brisket that large in a 200F (95C) smoker will take 9 to 10 hours, hands down. That much pork belly at a slow, proper braise will take 2 to 3 hours. At least.

    And yes, those times are scary. In the modern world, definitely so. But that's the recipe. There's nothing worse than trying to fake people out.

    Which is why I've tried to delete the words "easy" and "simple" from my vocabulary--unless I can prove they're legit. Sure, they've been used on this blog. Sometimes in places that make me cringe. But I'm trying to rid myself of culinary cliches--which is all part of telling the truth.

    Listen, we food writers and professionals have to tell the truth. Because it's what we traffic in. Food is one of the truths of existence. No, you don't have to braise pork belly to live. (Well, not much.) But you do have to eat. We food writers deal with the some of the very stuff of life, the deep down bottom things, to twist a Gerard Manley Hopkins' phrase. So we need to fess up and say the truth. At all times. And that's hard work. The hardest there is as a writer.

    How do you do that? It actually leads us to. . . .

    7. Nurture your creativity.

    Because you have to. Despite romantic notions of inspiration, creativity is practiced work. Concert pianists don't walk out on stage and riff on Beethoven. They practice. Endlessly.

    Which goes for writers, too. They write, as I already said in a previous post in this series. Not occasionally but all the time.

    But in order to so, every creative individual must nurture that inner creativity. How?

    1. Get enough sleep. Nobody's creative when drowsy.
    2. Don't get over-involved in things that take you away from the task at hand. There are a million reasons not to create. They'll build a thicket around you. Weed them out to focus.
    3. Remember that no idea is sacrosanct. Unless you're writing a new Bible, everything is edit-able and changeable and even (yep) discardable. The worst thing you can do for your creativity is hold something too tightly. Let it go. Work at it, you bet. But then feel free to discard it. I can't tell you how many book introductions I've tossed out over the year. Tossed out whole cloth and started over. I'll tell you how this whole grain book is going sometime. Started it three times now. Ugh. But I think I'm finally on to something. And that's because I didn't consider my initial ideas sacrosanct. I realized it's all a process, from the start to the finish.
    4. Set limits on how long you will work. I tend to get up fairly early and work until early afternoon--at which point I call it quits. People always ask how I can write up to three books a year. It's because--no lie--I don't work all day. I work very hard--and then I blow it all off until tomorrow. There's nothing more frustrating than sitting at my desk from 2:00 to 5:30 while my brain comes to a dead halt. I'd rather be playing Ravel waltzes on the piano. Or gardening. Or reading. Or watching a movie.
    5. Don't drink too much. Yep, true, despite Faulkner, Fitzgerald, and just about every writer in the twentieth century--all of whom eventually went blank, mostly because of too much alcohol. I'm not a Puritan by any stripe, but alcohol attacks the brain's memory centers and renders them dull--which is why it's the death of creativity. The very springs of your work are your memories.
    6. And remember that creativity is not a one-shot affair. Trust that the springs are there, that you'll be creative tomorrow and the next day. Fall back onto it and it will carry you. I promise.

    And that goes if you're not a writer, too. Because we are all creative in our lives, whether at work or play. Do the things that nurture your creativity so that you can bring to the world your best self, the one who gives your children great fun after school or prepares good meals for your family or makes a magical dinner party everyone talks about or solves a particularly thorny problem at work or learns how to negotiate the shoals of a tricky part of a relationship, whether marital or otherwise. We can be more every day. Because we are creative at heart. And can be so tomorrow. And again the next day.

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    Reader Comments (2)

    Brilliant advice! I especially agree with the part about sleeping enough.

    I would also add, eat well and take care of yourself in general. You can't do your best work if you don't feel well.

    May 20, 2011 | Unregistered CommenterRocky Mountain Woman

    Dear Mark,
    Thank you. I really needed to read this. I am a healthcare writer by day and write out of my creativity the rest of the time. Excellent words to live by even if one doesn't write a jot but wants to continue to soak up all that life has to offer.
    Laura

    May 23, 2011 | Unregistered CommenterLaura

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